---
title: "Brand Identity, Interface and Interior Design in Belgium | Soulthread"
description: "Naming, logos, and visual identity, interface design for apps and websites, and interior design for workplaces, shops, and client-facing spaces."
url: https://soulthread.group/be/design/
language: en
publisher: "Soulthread Technologies Oy"
---

Brand and design

# Design that says who you are, on screen and in the room.

A business has a visible surface: its name, the logo on its app, the sign by the door, the room where customers are welcomed. We design all of it, so that the company people meet online is the same one they meet in person.

[Start a design brief](https://soulthread.group/be/contact/?need=design)

[Brand and interfaces](https://soulthread.group/be/design/#graphic)

Brand and interfaces

## Name, identity, interfaces, and communication

1.  ### Naming
    
    Names for a company or a product, tried in the languages it will be used in.
    
2.  ### Logo and visual identity
    
    Logo, color, typography, and brand guidelines that hold up across print, web, and product. Strongest when designed together with the website or product it will live on.
    
3.  ### Product and interface design
    
    UI and UX for the software we build and for products built elsewhere. Research, wireframes, prototypes, and design systems.
    
4.  ### Communication design
    
    Campaigns, presentations, packaging, and social media content.
    
5.  ### Motion and illustration
    
    Animated explainers, icon sets, and custom illustration for products and campaigns.
    

Interior design

## Spaces where the brand is felt

1.  ### Workplaces
    
    Offices, studios, and technical spaces designed for how teams actually work.
    
2.  ### Commercial spaces
    
    Retail, hospitality, and showrooms where the brand is felt, not just seen.
    
3.  ### Client-facing spaces
    
    Reception desks, waiting rooms, and meeting rooms for offices, clinics, and practices.
    
4.  ### Concept to delivery
    
    Space planning, 3D visualization, material and furniture selection, and coordination with contractors.
    

Why design

## Why design belongs in a technology company

An online store that works but looks untrustworthy will not sell. An app that is secure but confusing will be abandoned. Design is the part of technology that people can feel, and it decides whether a digital service earns trust.

We treat it as engineering, with the same discipline and the same accountability.

Our approach

## From listening to delivery

1.  ### Listen
    
    Who is this for, what should they feel, what must it achieve.
    
2.  ### Explore
    
    Several directions, presented with reasoning, not just pictures.
    
3.  ### Refine
    
    Iteration with you until it is right, then documentation so it stays right.
    
4.  ### Deliver
    
    Files, guidelines, and, for interiors, drawings your contractors can build from.
    

Brand and design

## Start with a brief

A name, a brand, an interface, or a space: tell us who it is for and what it must achieve.

[Start a design brief](https://soulthread.group/be/contact/?need=design)

Or write to contact \[at\] soulthread.group

[Back to the studio](https://soulthread.group/be/)