Our mission
Software that fits the way you work
We build tailored software, mobile apps for Android and iOS, online stores, and websites, we automate the routine work around them, and we make the content and visual identity that tie it all into one story.
Alongside client work we develop products of our own. Diafa PMS, our hotel management system, and llamanager, which runs AI models on hardware you own, both began in-house, and we run them ourselves.
Our name
A thread worth handing down
Soulthread is our English rendering of خيط الروح, khit errouh, the name of a traditional jewel. We chose it because it holds what we want our work to be: made with care, and good enough to be handed down from one generation to the next.
The thread runs through everything we make, from the software a business runs on to the identity people recognise it by and the films that tell its story.
What we start from
Three ideas behind every project
Intention
We start every project by asking what it is for, and choose the technology to fit the answer.
Continuity
We build for the long run. Code, brands, and working relationships should still hold up years from now.
Foundations you can inspect
Where we use AI, we build on open-weight models that clients and their auditors can inspect, running on hardware the client chooses.
Why a studio
Why a studio, not just a software company
A product is more than its code. It is the app a customer holds, the store that takes the order, the routine that now runs itself, the identity people recognise, and the film that explains it all.
Our team spans programming, design, and filmmaking, so a project can go from idea to launch under one roof, with the product and the story around it held to the same standard of care.
How we work
Four habits we keep on every project
Discovery before delivery
We start by understanding the problem, the users, and the legal constraints, then design the smallest thing that solves it well.
Hosted where you decide
Hosting, storage, and any AI models are planned from the first architecture diagram, on your own premises or with a provider you choose.
Documented and transferable
What we build for you is yours to run. We hand over documentation, training, and source access as agreed, so you are never locked in, not even to us.
Honest about trade-offs
Running AI on your own hardware is sometimes slower or costlier than a cloud service. We tell you when, and we show you what you gain in return.
Our values
What we hold to
Craft
Good enough is not our standard.
Trust
We handle data the way we would want ours handled.
Openness
Open to the world's ideas.
Work with us
Let's build it
Tell us what you are trying to do, and we will reply within two working days with a first take.
Talk to us